It will be more than skill and success at their chosen sport that turns college athletes into successful marketing machines. The athletes who really cash in on name, image and likeness will use something much more powerful – their personalities.
Part of the fun of sports fandom is arguing about which teams and players and conferences are the best. But we still need to be honest with ourselves about the tools we use to make those arguments.
Pining for the BCS because of the irregularities of an unprecedented, pandemic-shortened season is wrong-headed and short-sighted.
Within the last few weeks, stands taken by two athletes have led to changes that have been so long in coming that some thought they might never happen. So much for shutting up and dribbling.
By MIKE HERNDON Let’s see if we can put this in terms you’ll all understand. Say there’s a popular New Year’s party that everyone wants to get invited to, but not everyone can. At this party, there’s a beer-chugging competition…. Read More ›
By MIKE HERNDON Why do we even bother to expend energy talking about “resumes” and “quality wins” while we breathlessly await the College Football Playoff rankings each week? The CFP selection committee keeps showing us, week after week and year… Read More ›
By MIKE HERNDON There’s no better time than the week after the first games of the college football season for knee-jerk overreactions. We can fight that urge and say “the jury is still out” or “let’s wait until the conference… Read More ›
By MIKE HERNDON Here we go again. Have we gotten to the point where every time Alabama loses a game, people will be lining up to declare the dynasty dead? Apparently. No, you’re right: Monday’s 44-16 beatdown by Clemson was… Read More ›
BY MIKE HERNDON Back in August, when we first kicked off this fun-filled four-month jaunt known as the 2018 college football season, I picked Alabama and Clemson to meet in the national championship game. That would be impressive, if practically… Read More ›
By MIKE HERNDON Picture sharpens to a football field, where 21 players stand while one is behind helped off the field, arms slung around two trainers, walking gingerly. Camera follows this player as he exits, then picks up another running… Read More ›