It will be more than skill and success at their chosen sport that turns college athletes into successful marketing machines. The athletes who really cash in on name, image and likeness will use something much more powerful – their personalities.
Will Wade is a free man. Despite everything chanted at the Pete Maravich Assembly Center Saturday during LSU’s blowout win over Vanderbilt, LSU’s 36-year-old head basketball coach isn’t incarcerated and is eligible for all the rights given to a domestic… Read More ›
By MIKE HERNDON There was less than a minute to play in the NCAA national championship game when North Carolina’s Kennedy Meeks and Gonzaga’s Silas Melson hit the floor to try to corral a loose ball with the Tar Heels… Read More ›
March Madness – the brackets, the buzzer beaters, the rapid fire pace of games, a buffet of entertainment for the sports fan; especially, a basketball fan. Who doesn’t fill out a bracket? Even the casual fan enters some kind of… Read More ›