It will be more than skill and success at their chosen sport that turns college athletes into successful marketing machines. The athletes who really cash in on name, image and likeness will use something much more powerful – their personalities.
March Madness – the brackets, the buzzer beaters, the rapid fire pace of games, a buffet of entertainment for the sports fan; especially, a basketball fan. Who doesn’t fill out a bracket? Even the casual fan enters some kind of… Read More ›